When we talk about pricing the obvious place to start is at the sales level. The question to ask yourself as a sales manager is what are the key factors influencing your desicions and are these desicions made to solve long term or short term issues?
If you're consistently thinking short term then there's probably a lot you can do to improve your pricing strategy. Here are a few tips to consider trying out:
• Make the price-change contribution positive
• Assess the implications when reacting to a competitive reaction
• Think like a marketer
• Manage discounts strategically
• Leverage easy-to-implement and targeted approaches to generate demand
• Use online travel agencies for strategic marketing
SWHM Team
